Job Title: Product Line Manager
Reports To: Head of Marketing
The brand management team at Accell North America (ANA) forms the heart and soul of our company and culture, accountable for setting the vision, planning and actively growing our brands, our business and our leadership position in the North American cycling market.
ANA has a unique, consumer-centric business model integrating both online and offline selling channels, and we are growing fast. To help us continue to drive growth in 2019 and beyond, we are seeking an experienced Product Line Manager (PLM) to build our diverse bike brands through a product portfolio that differentiates our brands, creates strong consumer appeal, serves our diverse retail base and continually elevates our competitive position in the market.
The PLM is a critical partner accountable for championing the vision, market insights, strategy and execution of our portfolio for designated branded product lines in partnership with sales, marketing, operations and other cross-functional and Accell Group global team partners.
This job is not for the faint of heart. Sure, we love “dirt bag” bikers and other passionate outdoor folks here. And we love our rides for tacos on Tuesday. But, be warned, the PLM job is an “all in” job for a performance-driven leader eager to be a part of a highly entrepreneurial experience. If you appreciate being a little uncomfortable, pushing the edges, moving fast in a rapidly changing environment that values results, teamwork and fun, this might be the best job you ever had.
Essential Duties and Responsibilities:
= The PLM is responsible for collaborating with sales and marketing to define the key marketing dates of launching new/updated products, and informs all involved on these gates, and keeps track if these key dates are met.
= On an on-going basis, deeply mines and understands the marketplace for selected branded product lines leading 4Cs (consumer, customer, competitor, company). He/she grounds decisions on consumer insights, competitive range offerings, channel analysis, detailed sell-in and sell-through data, competitive pricing analyses and market data.
= The PLM proactively analyses how to improve the current offering, identifying gaps in the collection, product and consumer price build-up, complexity reduction and initiates the development of new products.
= He or she builds an in-depth knowledge of competitor product offers up to the detailed spec level, pricing and margin, and keeps track of market developments and trends to be able to make a product line (and innovation) plan for each Brand that can compete in the market, that is in line with the desired brand positioning and grow the business.
= You define gaps and opportunities for the collection of each brand. You will be informed about the latest technologies, innovations and components by the product development teams, who you collaborate with continuously. Together with the marketing and sales, you define the innovation priorities for the brands and brief development from a brand, business and market perspective, maximizing all opportunities to drive sales- and margin growth.
= In partnership with brand head, translates market data and insights into a product line vision, key strategies, product platforms/initiatives and an annual road map to grow brand, business and market position.
= The PLM aligns with sales on the collection line-plan, advises the sales on distribution strategy and focus models and takes part in the weekly commercial meetings.
= The PLM advises/leads on consumer research whenever it is necessary to test the potential of new concepts and proposes product improvements based on these findings.
= He/she is responsible for developing the seasonal and yearly collection as well as for developing products and lines outside of the calendar planning when there is extra demand for these, such as special editions, promotional bikes or improved versions of a bestseller.
= The PLM is involved in and updated on new (technological) developments and supports the development team in making the right choices
= He or she aligns with sales to understand the success of the collections and makes monthly progress updates for the marketing and sales teams
= Bachelor’s Degree in Business Management, Marketing or related field. MBA highly desired.
= 7+ years of experience in managing a product line on a consumer product business and brand.
= You have a minimum of 3+ years working on a “physical” / hardgoods product line of business, ideally bikes or a related category.
= You have a minimum 3+ years of responsibility for building and launching a new product pipeline
= You have demonstrated experience and results managing products from brief to launch; must have lead launches in a consumer goods business with a highly collaborative company
= Project Leader: You have demonstrated success in simultaneously leading and managing many over-lapping projects. Exceptional project manager.
= Entrepreneurial and Creative: You have lead a product from opportunity/insight to launch. You have specific examples of solving business challenges creatively.
= Learner and Innovator: You have a deep desire to learn and grow and you apply that to solving problems for the consumer, brand and business. You seek new approaches. You may even like being a little uncomfortable most of the time.
= Communicator: Exceptional communicator with demonstrated bias for aligning and keeping teams involved up/down/across the organization.
= Results Oriented: You never give up and always drive to achieve what you set out to achieve. You bring the team with a natural ability for rally the squad to achieve a common goal.