To apply click on this link: https://theapplicantmanager.com/jobs?pos=BE146
(or enter the url into your browser)

Backcountry Edge has earned a stellar reputation as a unique and forward-thinking company. Due to our growth, we’ve created a Marketing Manager position to lead our marketing activity to new heights. This is a one-of-a-kind opportunity to get on board with one of the most respected brands in outdoor specialty retail working alongside an energetic team of amazing and talented co-workers.

Reporting to the Director of Branding and Merchandising, the Marketing Manager develops, facilitates and oversees execution of our brand’s marketing strategy. They are responsible for marketing platforms, budgets, personnel, actions and outcomes.

But, this role is much more than just managerial and administrative; it is also creative and highly collaborative. The successful Marketing Manager must be a master collaborator who will enthusiastically engage our internal team, external resources and our brand partners to cultivate the best creative ideas and synthesize those ideas into engaging and effective campaigns.

While we already have a cool little brand, we are actively investing to elevate our brand to the next level. The Marketing Manager will play an essential role on the team that’s developing our brand evolution, and will take the lead on showcasing our enhanced brand story through marketing. That’s why an important element of success will be the Marketing Manager’s deep understanding of our audience, the outdoor specialty marketplace and our brand’s place in that market.

We would prefer a candidate who can work from our Manheim, Pennsylvania offices, but will keep an open mind to opportunities for a truly qualified candidate to work remotely instead.

Qualifications:
  • 7+ years of digital marketing experience
  • Strategic understanding of ecommerce, social media, email marketing, direct mail and display advertising with a proven ability to translate strategy into action
  • Knowledge and experience with the outdoor specialty market and/or an awareness gained as an avid outdoor enthusiast
  • Bachelor’s degree in marketing, communications, business or related field
Benefits:
  • Profit sharing
  • Retirement plan
  • Health benefit stipend
  • Tuition assistance

We give serious consideration to every resume we receive. But please, no phone calls or drop-ins. Thanks.

To apply click on this link: https://theapplicantmanager.com/jobs?pos=BE146
(or enter the url into your browser)