Marketing Manager


Description

Cycle Monkey is in search of a passionate and highly motivated team member to lead its marketing and communications efforts. This is a multifaceted role that relies heavily on written and verbal communication, the ability to explain technical information to a wide variety of audiences, and a passion for innovation in the bike industry.


About Us

Cycle Monkey distributes niche bikes and components to retailers and consumers nationwide from our headquarters in Richmond, CA. Founded in 2007 as a custom wheelbuilder and US service center for Rohloff, we have since branched out into distribution of bicycles and components from Rohloff, Zerode, Tout Terrain, Pinion, and Schlumpf, building custom bikes, and designing our own solution-based products in house. Our brands cover a wide variety of disciplines, including mountain biking, fatbiking, recumbent trikes, road touring, bikepacking, and commuting. But regardless of what you’re riding and how you ride, we care about one thing first and foremost: sharing our passion for the cycling experience!


Primary Responsibilities

  • Write press releases directed to an American consumer base

  • Promote Cycle Monkey’s affiliate brands and projects via Facebook, Instagram, Mailchimp, Youtube, and blog posts

  • Manage website content

  • Work closely with affiliate brands to promote both existing technology and new product

  • Work closely with affiliate brands to refine and develop global marketing narrative

  • Work closely with mountain bike media outlets and Youtubers to improve coverage and grow the audience of Cycle Monkey and its affiliate brands

  • Manage and direct ad spend to key media outlets

  • Manage brand ambassadors

  • Represent Cycle Monkey and its affiliate brands at trade shows all over the US

  • Discover, sign up, and educate new dealers

  • Be in close contact with existing dealers to provide support and ensure customer satisfaction

  • Report US marketing efforts to partners and suppliers


Secondary Responsibilities

  • Assist with bike assembly, packing, and shipping

  • Assist with miscellaneous projects at Cycle Monkey headquarters

  • Assist with answering phones and customer support at Cycle Monkey headquarters


Requirements

  • Self-motivated

  • Excellent writer

  • Skilled editor with meticulous attention to detail

  • Strong verbal communication skills

  • Comfortable speaking to people on the phone and in-person

  • Comfortable speaking on camera

  • Clean driving record

  • Flexible schedule

  • Some experience with photography and video production

  • Some experience with brand-media relations

  • Sales experience a plus

  • Experience with QuickBooks a plus

  • Passionate cyclist. Experience with touring, bikepacking, mountain biking, or internal gearing a plus!