Century Arms is seeking an experienced public relations Marketing Coordinator who appreciates the shooting sports industry as much as we do. The Marketing Coordinator devises and executes plans supporting established brand strategies for all advertising and promotional channels. The right fit for Century is someone with a demonstrated track record of success who knows the industry, has a sharp wit, and places no limits on their professional achievements. Responsibilities -

Century Arms is seeking an experienced public relations Marketing Coordinator who appreciates the shooting sports industry as much as we do. The Marketing Coordinator devises and executes plans supporting established brand strategies for all advertising and promotional channels. The right fit for Century is someone with a demonstrated track record of success who knows the industry, has a sharp wit, and places no limits on their professional achievements.

Responsibilities

  • Manage annual advertising calendar and ensure deliverables are accurate, on time and regularly updated. Support development of package design, catalogs, brochures/flyers, email marketing, posters, banners, advertisements, promotional materials, and similar through graphic design contributions.
  • Responsible for opinionated, stylish writing and frequently posting new content to the Internet. Duties may also include developing and/or revising text for other venues, including online communities, press releases, web articles and video blogs. Must demonstrate the ability to write professionally for varied audiences and consistently meet tight deadlines. -Assists with photography, story boards for photoshoots and editing photos as needed.
  • Manages branded websites including centuryarms.com, canikusa.com, and uspalm.com.
  • Develop content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new blogs and channels for relevance/trend identification, reporting "chatter" and other relevant online data, and maintaining posting schedules.
  • Assist the Trade Show Event Coordinator in development of trade show needs and schedules, develops related promotional project activities, and attend industry tradeshows and events as necessary.
  • Monitors performance of promotional activities and makes recommendations for future activity adjustments.
  • Collaborates with international partners to secure funds and reimbursement for all related branding expenses.
  • Enforce brand distinctions. -Coordinates company donations, gifts, custom engraving and shipping for all shooting events and media events.
  • Manage ProStaff program, audit broadcast and online partners to confirm all contractual obligations are met, maintain a monthly record of ProStaff, paid partner and social influencer activities for annual evaluations. Coordinate with U.S. military units for commemorative firearms.
  • Develops and retains industry relationships and partnerships with gun writers, media and vendors and manager gun writer projects and reviews and point of contact for writers.