Influencer and Social Media Manager

Benchmade is a global leader in precision knives, building best-in-class options for outdoor recreationalists, backcountry hunters and anglers, elite special forces, and enthusiasts of all stripes. The brand’s commitment to innovation, quality, service, and integrity puts Benchmade in a league of its own. 

The Benchmade Team is fiercely passionate about the brand, service, performance, teamwork, and leadership.  Every Benchmade employee must think big, be team oriented, driven to succeed, inspire innovation, and live continuous improvement.  

The Influencer and Social Media Manager will be a strategic leader for one of the most critical and impactful brand marketing functions for Benchmade.  They will develop and maintain a world-class influencer and brand ambassador program and lead all aspects of Benchmade’s social communities; including strategy, brand alignment, execution, monitoring, customer care, and sentiment. 

Job Responsibilities: 
  • Brings a world-class level of forward looking, best practice, social and influencer marketing strategies to Benchmade
  • Responsible for social strategy and leading execution; including posting, monitoring, engagement, customer care and growth across social media channels. (Facebook, Instagram, LinkedIn, etc.)
  • Accountable for filming, editing, and publishing video content for social and digital channels, may also coordinate with other internal and external resources to facilitate
  • Spokesperson for all Benchmade live events, and representative at tradeshows and events for earned social media coverage
  • Develop a social media influencer and brand ambassador program for all segments Benchmade serves
  • Work with marketing and sales teams to develop and execute exciting ways to activate our influencers and ambassadors in sponsored programs that meet both the brand’s needs and objectives as well as the needs of influencers and ambassadors
  • Manage influencer marketing and ambassador relationships
  • Work with digital Marketing Coordinator to seed product to influencers and ambassadors
  • Create a comprehensive content schedule with integrated marketing team and cross-functional business leaders
  • Manage and moderate Benchmade forum and other outside forum activity; may also coordinate with internal resources
  • Apply technical, editorial, and creative storytelling throughout all stages of content creation across digital channels and Benchmade owned properties 
  • Working knowledge of SEO processes and best practices and the effectiveness of our social and owned content  
  • Define KPIs and track impact of social strategies to measure engagement and ROI of content and social media programs
  • Demonstrate the ability to spot trends and patterns while analyzing social media and digital marketing metrics
  • Assist in driving alignment around social media content calendars, owned media calendars, promotion plans, engagement, and outreach strategies with integrated marketing team 
  • Prepare slide decks and present regularly on key metrics and account updates
  • Maximizes brand differentiation, preference, and loyalty in alignment with Benchmade brand position and image
  • Manages work with outside suppliers and vendor partners; includes developers, designers, service providers, etc.
  • Provide a positive image of the company when working with co-workers, customers and dealer

  • 4 year degree in marketing or a related field required;
  • 5+ years’ experience managing the marketing and sales of branded websites with ecommerce functionality; 
  • Demonstrated success developing social media influencer and brand ambassador programs;
  • Demonstrated ability to develop and manage engaging social media channels; 
  • Copywriter, writing coach, and editor; able to work with multiple formats, including articles, blog posts, and all social content;
  • Video production and editing skills; and the ability to accurately direct outside help when needed
  • Working knowledge of social metrics and ability to set and report out of KPIs;
  • Exceptional project management;
  • Proven track record effectively managing vendor relationships with timely and accurate execution of deliverables;
  • Strong ability to collaborate and encourage cross-functional efforts;
  • Communicate effectively with co-workers, superiors, the general public, and others;
  • Demonstrates exceptional time management and multi-tasking abilities;
  • Capable public speaker, competent in developing and running presentations and meetings;
  • Knowledge of standard office administration practices and procedures, including business correspondence formatting and the use of standard office equipment;
  • Set priorities, meet deadlines and follow up on assignments with little to no direction;
  • Interpret and implement policies and procedures related to the department;
  • Must have the ability to exercise initiative and independent judgment and discretion;
  • Knowledge of and ability to use Adobe design software a plus; 
  • Experience with business intelligence and business operations tools.  Syspro and Cognos a plus;
  • Intermediate to Advanced Knowledge of PowerPoint, Word, Excel, and Access.

Benchmade offer our employees a wide variety of comprehensive rewards and benefits including
  • Competitive pay
  • Cash profit sharing and performance incentives
  • Medical including Prescriptions and Vision
  • Dental including Orthodontia
  • Short-Term and Long-term Disability
  • Life & Accidental Death and Dismemberment
  • 401K with company match 
  • Fitness Center Reimbursement
  • Pay for time off, including holiday, bonus holidays, vacation, sick, bereavement and jury duty
  • Employee Assistance Program
  • Flexible Spending Account
  • Outstanding employee discounts on Benchmade products and other partner companies
  • Tuition reimbursement
  • Targeted development planning and learning opportunities
  • Employee and family events throughout the year
  • Most importantly, Benchmade provides a fun, family oriented and entrepreneurial work environment

This is an exciting time to be part of a company on the verge of even greater success.  If you think you have what it takes to be part of a company that strives to create a working environment that stimulates team spirit, passion, engagement, and achievement, complete an application today.  Please include a resume and cover letter.

Benchmade Knife Company values diversity in its work force and is committed to Equal Employment Opportunity, Affirmative Action, and compliance with the Americans with Disabilities Act