Principal Role:

The Eastern Regional Sales Manager is responsible for directing, budgeting and implementing sales strategy for all brands distributed by Highway Two. This position requires managing and leading 3 territory managers and a 14 member independent contractor outside sales team. The candidate will be responsible for developing new business, growing current business with existing customers, implementing retail-based marketing programs at the local, regional, and national levels.

 Additional responsibilities:

  • Hire, train, develop and manage territory sales representatives
  • Assist in the development and implementation of retail display programs
  • Drive brands through retail consumer access points
  • Develop business aggressively through new product launches in a dynamic, high-growth environment
  • Help Sales Director in developing annual sales programs.
  • Become our best sales person in the company who adds value in every customer visit.
  • Be an expert on all technical aspects of products.


Qualifications Required
  • High integrity and intelligence
  • Positive, outgoing personality
  • Forward-thinking, self-motivated and organized
  • Strong vision for the future of brands at retail
  • Ability to adapt to an ever changing retail and global environment
  • An understanding of authentic cycling/lifestyle brands and related sales strategy
  • Experience managing sales representatives in the bicycle or sporting goods industries
  • Excellent communication skills
  • Leadership ability
  • A love for working in a team environment
  • A passion for driving an organization forward
  • An ability to challenge people, the organization and the status quo



  • Base salary commensurate with level of experience
  • Bonuses based on quarterly sales goals
  • Benefits include: medical, dental, vision, paid vacation and 401K match