defining the short and long-term product vision and executing on the strategy
for the consumer product portfolio.
Accountable for product margins.
- Cultivates and leads a high performing team of category
managers by building their skills, coaching, and mentoring. Fosters a
culture of accountability and ownership within the team.
as the voice of the consumer brands, interacting and maintaining
relationships with sponsored athletes, partners such as Zwift & Rouvy,
social influencers, media, and the marketplace. Leverages those relationships to gain
market feedback and amplifies product exposure though social, events,
and/or oversees consumer, market and competitive research. Uses the research results to identify
consumer issues, behaviors, needs and desires.
main competitors, including their strengths and weaknesses, how they
acquire products, and how they take products to market.
collaboration with the Category Managers and Marketing, creates and administers
market feedback tools via personal communication, surveys, and focus
groups with potential customers, existing customers, lead users, and
sponsored athletes and teams.
a committee of product, engineering, sales and marketing staff to collaboratively
identify creative, innovative, and relevant product category opportunities
to facilitate growth and development of the consumer product portfolio, accounting
for market size and market potential.
with the Category Managers to understand market demands and the
competitive marketplace and helps define the product strategy and product
integration into current product portfolios.
the Category Managers in translating market opportunities into clear,
prioritized product requirements/product scopes, developing product initializations,
developing timelines and budgets, and determining the overall fit within
the product line.
- Develops financial models including sales
forecasts, margin analysis, ROI, and suggested price points.
the Product Development budget for consumer products.
as a resource and support for the Category Manager during the formal
product development gating process.
Assists the Category Managers in the Portfolio, Business Case and Product
Launch Reviews. Supports the
Director of Engineering during the Product Design Reviews.
and maintains a comprehensive product launch schedule for all consumer
products, ensuring that internal resources (sales, marketing, sourcing,
manufacturing) have the capacity to support the schedule.
- Collaborates with
Category Managers determine brand awareness strategies and new marketing
opportunities for Marketing to execute on.
Develops compelling, relevant, and valuable propositions to drive consumer
product sales both domestically and globally.
with the support of Marketing, what consumer events or trade shows should
be attended to gain consumer feedback and insight, conduct competitive
analyses, and serve as the voice of the brand.
coordinated communications regarding product development timelines and
project status among all stakeholders.
Post Launch needs of the consumer before the need arises and plans for
- Assists Category Managers in analyzing product usage. Oversees how products are being used and determines what additional needs and services would enhance the consumer’s experience.
exit strategies for less successful products.
with appropriate internal customers (such as Customer Service & Sales)
when products are being obsoleted, when products are temporarily out of
stock, and what products are in development.
Participates in investigation of acquisition
opportunities within the consumer products category as they arise.
- Performs other duties as required or requested.
in Engineering, Business, Sociology or related work experience
years relevant experience in product development of consumer goods,
including demonstrated success working in a leadership role
cyclist or triathlete
innovation mindset and background
experience performing and analyzing market research
directing teams in areas of product development, project planning, and
gating reviews to achieve on-time and on-budget delivery
analytical skills and experience interpreting a strategic vision into an
highly energetic, action- and deliverables-oriented technical expert who
possesses the combined skills and characteristics of leadership,
innovation and teamwork to create and maintain a high-performance team
effective communicator, with strong verbal and written skills
commitment to developing team members
business acumen as well as financial literacy
of the bicycling industry