Summary:

The Director of Sales plans, directs, and executes all aspects of sales objectives and initiatives. Direct P/L responsibility for company sales and customer profit goals. Big Box Hunting Experience preferred and experience managing brokers. Specific duties include, but are not limited to, the following:

Essential Duties & Responsibilities

Develops and delivers sales and profit goals in all assigned channels.

Work with the sales team to develop customer base, products, pricing, strategic relationships and high value territories and regions.

Develop annual and monthly sales plans in coordination with the Company’s business plan.

Develop and direct brokers and rep groups within assigned market area.

Prepare and maintain accurate customer/broker profiles and sales history.

Manage trade promotions in accordance with approved budgets.
 
Plans, directs and executes all trade shows that support sales plans.
 
Plans customer retention strategies that increase revenue, identify changes, adjust changes and redraft sales plan and philosophy as necessary.
 
Stay abreast of changes in the sales environment to best serve the objectives of the organization.
 
Analyze and evaluate the effectiveness of sales methods, costs and results. 
 
Research and develop sales strategies which identify new markets and sales opportunities.
 
Work with Marketing in branding and positioning efforts to support the success of all Company products and direct sales functions. 

EDUCATION and/or EXPERIENCE

· B.A. or B.S. Degree required

· 5+ years experience as a National Sales Director in the outdoor channel

· 10+ years experience working with National Reps/Brokers

· Experience with big box hunting and hunting dealers a plus