At American Outdoor Brands, we are proud to offer some ofthe most popular names in the shooting, hunting, and rugged outdoor enthusiastmarkets!
We are dedicated to creating, growing, and preserving strong consumer brands that deliver innovative and high-quality products. Our efforts focus on meeting the needs of consumers who have a passion for the adventure, freedom, and personal inspiration offered by embracing the great outdoors. We have successfully grown from a single firearms operating division founded in 1852 under the iconic Smith & Wesson brand to four operating divisions today.
With more than 18 highly respected consumer brands -- and growing -- we are well positioned to serve the large outdoor lifestyle products market opportunity. American Outdoor Brands Corporation represents our enhanced strategic direction, our broad range of product offerings, and our plan to continue building upon our portfolio of strong American brands. American Outdoor Brands Corporation serves as the holding company for the historic Smith & Wesson Corp., Battenfeld Technologies, Inc., and Crimson Trace Corporation, which represent our firearms, manufacturing services, accessories, and electro-optics divisions.
American Outdoor Brands (and its affiliates) is an equal opportunity employer, and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.
Wanted: "One Kick-Ass" wordsmith who's not afraid of a little SEO:
Reporting to the ecommerce Manager (Revenue and Optimization), the Copywriter will be a key member of AOB's ecommerce and Marketing team. As a digitally savvy, creative, and detail-oriented copywriter, you understand that content is king, and you know how to create and optimize that content within multiple channels using SEO best practices to drive customer acquisition, retention, and engagement online. As our resident wordsmith, you will use your skillfully-crafted words as a vessel to carry forward the brand voice and connect and personalize our consumers experience at each touch point of their journey. Through your work you will help a team of highly skilled marketers forge long lasting relationships with our consumers by crafting and disseminating highly valued and relevant content when needed. This will serve multiple purposes including but not limited to: driving brand awareness, educating the consumer, nurturing existing relationships, building trust and authenticity in our online and social communities, and contributing to the enjoyment of the activities we serve. You will do it all through the power of the written word and for that we salute you.
This position requires you to hit the ground running and the ability to work from past experience is critical.
Essential Duties and Responsibilities:
NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.
Education and Experience:
Competencies and Skills:
Physical Demands:
NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment and Personal Protective Equipment:
· General office environment, with some exposure to plant environment, with fork lift and other general hazards.
· Exposure to the outdoors, unstable ground, and some climbing.